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our talent

Elan Sassoon, Owner


Elan graduated from American University in 1992 and moved from Washington DC to Los Angeles. 


After 5 successful years in the film industry, Mr. Sassoon decided to go into the family business, the beauty business.


Mr. Sassoon began a skin care company with his mother Beverly, called Vita Organics. Mr. Sassoon was responsible for building and growing sales with great success. Mr. Sassoon left Vita Organics and was hired as the director
of operations by an LVMH (Louis Vuitton Moet Hennessey) subsidiary and publicly traded company called Klinger

Advanced Esthetics. Mr. Sassoon doubled their revenue in 6 years. He did this through building salons, spas and medical centers throughout the USA. Mr. Sassoon was responsible for building the facilities, staffing, recruiting talent, the financial success and creating first class educational teams.  He was responsible for 600 employees.


With years of experience in the beauty industry, Mr. Sassoon brings his expertise to his partnership with Mr. Evangelisti with Icon Hair Salons.

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